Shein is a fashion online retailer with an average of more than 45 million monthly users in the European Union. This user number, which Shein has communicated to the Commission, is above the DSA threshold for designation as a VLOP.
Following today's designation as a VLOP, Shein will have to comply with the most stringent rules under the DSA within four months of its notification (i.e. by the end of August 2024), such as the obligation to adopt specific measures to empower and protect users online, including minors, and duly assess and mitigate any systemic risks stemming from their services.
You can read the full press release and check an overview of the Commission's supervision actions of VLOPs. You may also be interested in reading more about the Obligations for VLOPs and VLOSEs under DSA.